Magic Mode turns a profile, website, or business description into a structured lead-search strategy. Direct Search gives experienced operators full query control when precision matters.
Mode selection
Both modes feed the same Lead Discovery workflow. The difference is how much search strategy the AI prepares before the query runs.
AI-assisted strategy
Use it when you know the market you want but do not want to write operators by hand. Interlinked reads the context and proposes the search structure.
Example: your Instagram URL or “dental clinics in Madrid”
Operator-controlled syntax
Use it when your team already knows the exact Google operators, domains, exclusions, and terms needed for a narrow search.
Example: site:instagram.com "dentist" "Madrid"
Operational comparison
| Decision point | Magic Mode | Direct Search |
|---|---|---|
| Who writes the query | Interlinked turns business context into a suggested query and search approach. | Your operator writes the exact syntax and Interlinked runs it as provided. |
| Best moment to use | Early exploration, new industries, or users who want strong defaults. | Known searches where syntax, exclusions, and domains already matter. |
| Control level | Guided control with AI suggestions you can review before running. | Full control over every operator, phrase, and domain constraint. |
| Risk reduced | Avoids weak keywords and malformed advanced searches. | Avoids AI over-broadening when the operator already has a proven query. |
| Experience level | Beginner to intermediate. | Advanced operator or repeatable sales-ops process. |
How teams use it
01
Start with a profile, website, business description, or advanced search string.
02
Review the discovered sources and keep the criteria that produce useful prospects.
03
Use the researched context to qualify accounts and route high-fit leads into the CRM workflow.
Search console
Start broad with Magic Mode, then graduate your proven searches into Direct Search when the pattern is repeatable.
Evaluation paths
Use these links to validate implementation details, commercial fit, and proof before moving forward.