Interlinked AI vs Meta Business Agent
WhatsApp Business's AI or Interlinked AI: when Meta's is enough.
Meta has its own AI agent inside the WhatsApp Business app. It launched first in Mexico as Business AI and is now called Meta Business Agent. For many small businesses it's enough; here's when, and when you need more.
- Data from Meta's help center and announcements, checked October 10, 2026
- What it does well and what Meta doesn't document
- When to stick with Meta's
Where each one sits
Meta Business Agent answers; Interlinked AI closes the sale
Both measures come from what each tool documents. The other names stay faded, for reference.
| Tool | Sale steps in the chat | Channels | Native integrations |
|---|---|---|---|
| Interlinked AI | 6 of 6 | 3 | ~5 |
| Meta Business Agent | 1.5 of 6 | 3 | ~2 |
| Kommo | 3 of 6 | 10 | ~100 |
| ManyChat | 3.5 of 6 | 7 | ~16 |
| respond.io | 3.5 of 6 | 11 | ~44 |
| WATI | 4 of 6 | 6 | ~22 |
How we measure: the horizontal axis counts six sale steps the tool does on its own in the chat: answer from your information, show products with photos, build the cart, create the order, send the payment link and confirm the payment. Yes counts 1, partial ½ and undocumented 0. The vertical axis adds channels (up to 8) and native integrations by tier.
Sources and review date (Oct 10, 2026)
- Meta Business Agent · reviewed Oct 10, 2026: Product · Help: what the agent knows · Help: availability and limits · Google Calendar · Global announcement (Jun 2026) · Meta One (Sep 2026)
- Kommo · reviewed Oct 10, 2026: Pricing · AI agent · WhatsApp catalogs · Stripe · AI bookings
- ManyChat · reviewed Oct 10, 2026: Pricing (copy of Oct 9, 2026) · Pro plan · AI replies · Buy Button · WhatsApp pricing
- respond.io · reviewed Oct 10, 2026: Pricing · AI credits · What the AI agent does · Meta catalog · Who it is for
- WATI · reviewed Oct 10, 2026: Pricing · Astra (AI agent) · Catalog orders · Payment gateways · Integrations
What it costs
Meta is cheaper; the question is what you need
Sources: Meta Business Agent (June 2026) and Meta One (September 2026) announcements on about.fb.com, and the WhatsApp help center, accessed October 10, 2026.
Which one fits
When Meta's is enough, and when it isn't
-
Meta Business Agent
Stick with Meta's if…
- You answer on your own, from one phone
- You need to answer questions and recommend products
- You book appointments on Google Calendar
- You don't need orders or payment links in the chat
-
Interlinked AI
Choose Interlinked AI if…
- Several people answer the same number from an inbox
- You want the agent to build the order and take payment
- You want to decide what it does alone and what it asks first
- You serve WhatsApp, Instagram and Messenger in one panel with a CRM
-
Interlinked AI
Don't choose us if…
- You have few conversations and answers are enough
- You'd rather not pay a subscription
- You want everything inside the WhatsApp Business app
- Your customers almost never buy through chat
Differences that matter
Meta Business Agent and Interlinked AI, point by point
-
What does Meta's agent do well?
It learns from your past chats, your catalog, your website and your documents; it answers questions, recommends products, books on Google Calendar and hands the chat to you. It lives inside the app, with nothing to integrate.
-
Does it build orders or take payment?
Meta doesn't document its agent building carts, creating orders or sending payment links. In Interlinked AI the agent builds the cart, the customer confirms and payment is taken by Stripe or bank transfer.
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Can a team use it?
The app allows up to four linked devices, but turning Meta's agent on disconnects the ones you have. Interlinked AI has an inbox with users, roles and assignment.
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What happens to the conversations?
Meta says it uses chats where its agent is active to improve its AI, and your customers see a notice. In Interlinked AI, replies come from GPT models on Azure OpenAI and Gemini models on Google's API; our security page explains what happens to your data.
Security -
Does it work on Instagram and Messenger?
Meta announced its agent is coming to Messenger and Instagram; an inbox that brings them together isn't documented. In Interlinked AI all three channels land in the same inbox.
-
Can I control what it does?
Meta lets you pause it and choose which chats come to you. In Interlinked AI you also decide which actions wait for your approval and test changes as a draft before publishing them.
If you switch
Moving from Meta's agent to Interlinked AI
You connect your number through Meta's official signup and keep using the WhatsApp Business app on the same number. Your chat history is imported when you connect. Before publishing the Interlinked AI agent, turn off Meta's agent in the app so two AIs don't reply.
- Same number, same app
- Chat history and contacts imported
- We help you do it on a call
Questions about Meta Business Agent
- What is Meta Business Agent?
- Meta's AI agent for businesses, inside the WhatsApp Business app. It reached Mexico in November 2025 under the name Business AI.
- Is WhatsApp Business's AI free?
- Meta said in June 2026 that getting started is free, and in September it launched Meta One, with plans from US$14.99 a month that give more access to the agent. Whether a free tier remains isn't confirmed.
- Is it available in my country?
- Meta announced a global expansion in June 2026, but its help center says it's available in some countries and to some businesses, with a waitlist.
- Can I use both at the same time?
- On the same number, two AIs would reply. If you switch, turn off Meta's agent before publishing the Interlinked AI one.
- Does Meta's agent send payment links?
- Meta doesn't document it as a feature of its agent in the app.
No commitment
Is Meta's AI enough for you?
In a 20-minute call we'll look at how you sell through chat and tell you honestly whether you should stick with Meta's.
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