Why connect Facebook Messenger
Facebook Messenger is still a practical channel for page inquiries, paid social replies, service questions, and customer support. Interlinked turns Messenger conversations into workflow-aware threads that can be reviewed in the CRM.
Requirements
- A Facebook Page for the business.
- Admin access or the permissions required to connect messaging.
- An Interlinked workspace with onboarding context in place.
- A clear decision about whether Messenger should support sales, support, booking, qualification, or handoff.
Setup path
1. Prepare the Facebook Page
Confirm that the Page is active, represents the correct business, and is managed by the account that will connect it to Interlinked.
2. Add workflow context in Interlinked
The channel should inherit a useful operating model. Add business details, agent identity, service or product information, locations, qualification questions, and handoff rules before publishing.
3. Connect Messenger
Use the Interlinked channel setup flow and complete the Meta authorization process. If multiple Pages are available, select the Page that should receive AI-assisted conversations.
4. Validate the experience
Send test Messenger conversations for common support questions, lead intake, appointment requests, and handoff. Confirm the team can see the thread in the CRM.
Best first workflows
- Support FAQs from approved business context.
- Lead qualification from Facebook campaigns.
- Appointment requests that require calendar-supported workflows.
- Retail questions that may lead to order review.
Human handoff
Messenger conversations should remain reviewable. When the AI should not answer, use manual control in the CRM so a team member can continue with the full thread visible.