Connect Instagram
Connect an Instagram Professional account to Interlinked, assign it to an agent, and prepare the channel for customer conversations.
NEEDS VALIDATION
This page includes product areas with mixed maturity or conditional behavior. Verify the current UI and tenant state before using it as external operating guidance.
Before you connect
Prepare:
- an Instagram Business or Creator account;
- the Facebook Page associated with that Instagram account; and
- access to the Meta business asset so you can complete the provider’s account selection.
Personal Instagram accounts are not eligible for the business messaging connection. If the account or linked Page is missing from the provider screen, resolve that relationship before retrying.
Connect Instagram
- Open Channels under AI & Automation.
- Find Instagram under Communication Channels and select Connect.
- Complete the provider sign-in and authorization screens.
- Select the eligible Instagram account and its associated Page.
- Return to Interlinked and confirm that the card shows the connected account and Active state.
The provider screen is where you enter provider credentials. Interlinked should not ask you to paste those credentials into a chat, document, or unrelated form.
Screenshot: Instagram connection flow showing the Channels card and the provider account-selection step
Assign the channel to an agent
After the connection succeeds, select the agent in the assignment dialog when it appears. If you skip it, open My Agents → [agent] → Apps and assign Instagram there.
Only one agent responds for a channel at a time. Connecting Instagram without assigning a ready, active agent does not start customer-facing responses.
What the agent can receive
Instagram Direct conversations appear in CRM. Story replies that arrive as Direct conversations follow the normal inbound conversation path. Supported comment follow-ups are configured separately in Create and test an automation; a normal inbound mention or story interaction is not a separate connection type.
Once the agent is active, test with a controlled Direct message and verify the conversation in CRM. Use Switch between AI and manual control when a person needs to take over.
If Instagram is missing or fails
Confirm that the account is Professional, linked to the intended Page, and managed by the Meta account you selected. If the provider returns an authorization or account-selection error, read Meta connection troubleshooting and keep the exact message for support.
NEEDS VALIDATION
Instagram account eligibility and provider screens can change. Confirm the current account-selection labels before publishing a screenshot-based procedure.
Related in Interlinked
Connect this documentation topic to the relevant product, workflow, or commercial context.