Understand Lead Discovery results
Learn how to read Lead Discovery results — Lead Cards, Lead Scores, Pain Points, and AI-generated icebreakers — to identify and connect with your best prospects.
How results are displayed
When a Lead Discovery search completes, results appear as individual Lead Cards — one card per prospect. Each card contains the context you need to decide whether to reach out and what to say.
Screenshot: Lead Discovery results view showing multiple Lead Cards with scores, pain points, and icebreakers
Lead Cards
Each Lead Card is a self-contained prospect summary combining several elements:
| Element | What it tells you |
|---|---|
| Lead Score | How well this prospect matches your search (0–100) |
| Pain Points | Business challenges or needs identified from public context |
| Suggested Icebreaker | A personalized first message ready to review and adapt |
Lead Score
The Lead Score is a number from 0 to 100 representing how well a prospect matches your search criteria, calculated from the alignment between your input and the prospect’s publicly available profile.
Score ranges
| Score range | Meaning | Recommended action |
|---|---|---|
| 80–100 | High fit — strong alignment | Contact first. Highest-priority prospects. |
| 50–79 | Moderate fit — partial alignment | Review context before reaching out. May need a tailored approach. |
| 0–49 | Lower fit — limited alignment | Consider carefully. May not match current needs, or public info was limited. |
What influences the score
- Relevance to your query — How closely the prospect’s business or role matches your description
- Available public information — More detailed public profiles produce more accurate scores
- Business context alignment — How well the prospect’s needs match your services or products
Note
The Lead Score is a starting point, not a guarantee. Always review the prospect's context before reaching out. A lower score may reflect limited public information rather than poor fit.
Pain Points
Pain Points are business challenges, needs, or opportunities identified from a prospect’s public online presence. They appear as a list on each Lead Card.
Common examples
- Outdated website design
- Low social media engagement
- No visible online ordering system
- Manual appointment scheduling without automation
- Inconsistent response times on social channels
- Missing product catalog on website
How to use Pain Points
- Qualifying the prospect — If the listed pain points align with problems your product solves, the prospect is likely a good fit.
- Personalizing your message — Referencing a specific pain point demonstrates that you understand the prospect’s situation and improves response rates.
Tip
Connect a prospect's pain point to a concrete benefit: "I noticed your restaurant doesn't show its menu online — we've helped similar businesses increase reservations by adding a digital menu with online ordering."
Suggested Icebreaker
The Suggested Icebreaker is a personalized first-contact message written by the AI for each prospect, based on their public profile, identified pain points, and your search context.
What makes it effective
- Sounds natural and conversational, not mass-produced
- References something specific about the prospect
- Connects the prospect’s needs to your offer
- Works across outreach channels including Instagram DMs and email
How to use the icebreaker
- Read it carefully — Always review before sending
- Personalize it — Adjust the tone and add details to match your communication style
- Copy it — Use the copy button to copy the message to your clipboard
- Send it — Paste into an Instagram DM, email, or your preferred outreach channel
Important
Always review and personalize the icebreaker before sending. Prospects respond better to messages that feel genuine and specifically relevant to them.
Reviewing and acting on results
A practical workflow for getting the most from your results:
- Start with highest scores — Focus on 80–100 range prospects first
- Check Pain Points — Confirm the listed challenges match problems you solve
- Review the Icebreaker — Adjust to match your tone and add personal details
- Reach out — Contact through the channel that makes most sense for their business
- Track responses — Manage conversations through your CRM if prospects respond through connected channels
What affects result quality
- Prompt quality — Specific prompts produce more relevant results. See Start a Lead Discovery search.
- Available public information — Prospects with limited online presence may receive lower scores or less detailed pain points
- Your review — The AI provides a starting point. The decision to contact — and how — is always yours.
Frequently asked questions
How many prospects does each search return? The number varies based on your query and available public data.
Can I save individual leads? Your entire search and its results are saved in your search history. Reopen any past search to review results.
Are results updated automatically? No. Each search is a point-in-time query. Run a new search for fresh results. Each search counts toward your monthly quota.
What if the icebreaker doesn’t match my tone? Edit it freely. The icebreaker is a starting point meant to be personalized.
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